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A clear way to think about retention as a growth driver not a support function
A deep understanding of the Customer Value Equation and why most brands misuse it
The ability to map the full lifecycle from Prospect to Win-Back
Clarity on the critical Purchase 1 to Purchase 2 gap where most revenue is lost
A structured framework you can apply to any brand
A practical understanding of the 3 D2C Business Models (Event, Cycle, Continuity) and how they change everything
Your 8-Session Retention Blueprint
Session 01
Live Interaction
Date:
March 2, 2026 at 9:00 AM
Duration:
2 hrs
The Retention Mindset
Why most D2C brands are stuck on the acquisition treadmill and how to reframe retention as your highest-leverage growth driver.
Session 02
Live Interaction
Date:
April 18, 2026 at 12:00 PM
Duration:
2 hrs
Mapping the Customer Lifecycle
From Prospect to Win-Back, the Purchase 1 → Purchase 2 gap, and the 3 Business Models (Event, Cycle, Continuity) that shape how retention behaves.
Session 03
Live Interaction
Date:
March 2, 2026 at 9:00 AM
Duration:
2 hrs
How to Measure and Monitor Retention
The metrics that actually matter, how to read cohort tables properly, and how to present retention data with confidence.
Session 04
Live Interaction
Date:
April 25, 2026 at 12:00 PM
Duration:
2 hrs
Manage Retention #1 — Acquisition Quality
How first-order offers, promises, and who you acquire determine your retention ceiling, and why cohort analysis by first product and first order month reveals the truth.
Session 05
Live Interaction
Date:
March 2, 2026 at 9:00 AM
Duration:
2 hrs
Manage Retention #2 — Product Development & Marketing Moments
How product decisions (new SKUs, bundles, line extensions) create reasons to come back, and how to turn those decisions into retention moments through launch timing, seasonal drops, limited editions, and strategic communication.
Session 06
Live Interaction
Date:
May 2, 2026 at 12:00 PM
Duration:
2 hrs
Manage Retention #3 — Thinking in Moments
How to design post-purchase experiences using Elevation, Insight, Pride, and Connection to build loyalty beyond discounts.
Session 07
Live Interaction
Date:
March 2, 2026 at 9:00 AM
Duration:
2 hrs
Manage Retention #4 — Top of Mind Reach
Building a diversified presence across organic social and owned channels (email, SMS, push, direct mail) to stay in the customer's world between purchases without burning them out.
Session 08
Live Interaction
Date:
May 9, 2026 at 12:00 PM
Duration:
2 hrs
Manage Retention #5 — Long-Term Plays
Subscriptions, memberships, guarantees, and loyalty programs when they work, and when they don’t.
Who Should Join Retention For D2C?
D2C founders and CEOs tired of relying only on acquisition
Performance marketers who want to understand what happens after the click
Email/SMS marketers who want a strategic retention framework
E-commerce managers who need to build retention from scratch
Lifecycle mapping using Event, Cycle, and Continuity models
Cohort analysis and retention metric interpretation
Evaluating acquisition quality and its impact on LTV
Turning product decisions into retention drivers
Designing moment-based post-purchase experiences
Building a Top of Mind Reach plan across organic and owned channels
Assessing when subscriptions, memberships, guarantees, or loyalty programs make sense
Meet Your Instructor
A sneak peek into your instructor's expertise.
Muhammed Magdy
Retention Strategist Lead at Common Thread Collective (CTC)
Mohamed is the Retention Strategy Lead at Common Thread Collective (CTC) — one of the leading D2C growth agencies working with 8- and 9-figure eCommerce brands globally.
At CTC, he leads the retention team across both training and strategy, helping brands move beyond campaign-based thinking and build structured lifecycle systems that drive sustainable revenue growth.
With 6+ years of experience in lifecycle marketing, CRM, and retention strategy, Mohamed has worked with 8-figure D2C brands across Europe and North America in industries including supplements, F&B, beauty and personal care, health and wellness, fashion, and home decor.
Package 1
This is for learners who want the essentials and prefer self-paced learning.
15,000 EGP
Access To All Recordings
All templates, worksheets & tools
Lifetime access to updates
Completion certificate
Access to all live Q&A + mentoring sessions
Personalized feedback on your Workflow
Early access to future courses or add-ons
Access To All Recordings
All templates, worksheets & tools
Lifetime access to updates
Completion certificate
Access to all live Q&A + mentoring sessions
Personalized feedback on your Workflow
Early access to future courses or add-ons
1:1 Session with the Trainer
Package 3
This package includes 2 tickets and reserves 2 seats in the course for those who prefer the essentials.
26,000 EGP
30,000 EGP
Access To All Recordings
All templates, worksheets & tools
Lifetime access to updates
Completion certificate
Access to all live Q&A + mentoring sessions
Personalized feedback on your Workflow
Early access to future courses or add-ons
Your Real-World Application
Lifetime Updates:
Enjoy lifetime access to course materials, including all future updates and enhancements.
Exclusive Community:
Join an active community sharing insights and updates regularly.
Career Advancement:
Gain the skills to unlock better roles and increase your earning potential.
Elite Networking:
Interact with C-level executives and learn from top industry leaders.
Frequently Asked Questions
A comprehensive collection of commonly asked questions.
When does the course start?
17th April.
How long is it?
8 live sessions — 90 minutes each (12 hours total).
Where is it held?
Online via Zoom.
Is this platform-specific?
No. It’s platform-agnostic and focused on strategic thinking not tool setup.
Will I be able to apply this to my brand?
Yes. The Measure, Manage, Monitor framework is designed to be applied to any D2C business.
Is this beginner-friendly?
It’s best suited for founders, marketers, and operators who already work in D2C and want deeper strategic clarity.
If retention has been your blind spot, this is where you fix it.