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Why This Course Matters?
Understand your key financial statements and how your ad spend, COGS, and returns flow through them
Spot and fix cash flow gaps using forecasting tools and a custom cash calendar
Use CAC, CLTV, ROAS, and MER to project profit and make smarter marketing decisions
Build a financial dashboard that gives you full control over margins, spend, and scaling
20+ Ready-Made Templates to Master Your E-Commerce Finances
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Ready Templates
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Hours of Training
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Industries Served
Led growth strategy & execution across 40+ eCommerce brands in the US, EU, and GCC.
Trusted by performance teams, revenue leaders, and agencies to turn numbers into clear, profitable action.
Ready to make your website work harder?
Financial Literacy for eCommerce
Understand how your store’s numbers flow into financial statements.
Learn the real meaning of revenue, net revenue, COGS, and margins.
Spot where ad spend, tech costs, and discounts show up in your reports.
Calculate your break-even point with real product data.
Fixing the Cash Flow Problem
Use CAC, CLTV, ROAS, and MER to forecast profitability.
Learn how discounts and bundling affect the bottom line.
Build full-funnel campaign forecasts using custom templates.
Study a real case of a brand scaling from $10k to $100k/month.
From Metrics to Financial Projections
Understand the eCommerce cash cycle and why growth can hurt cash.
Plan media budgets around cash availability.
Learn how COD, delayed payments, and supplier timelines affect working capital.
Build a cash flow calendar using provided templates.
Building Your Financial System
Set up dashboards to track CAC, LTV, margins, and profit.
Learn tools like QuickBooks, Airtable, and Shopify integrations.
Align finance with marketing & ops to support smarter scaling.
Draft your own eCommerce CFO dashboard with our plug-and-play templates.
Who is this course for?
DTC Founders & Operators
Running a brand on Shopify or similar? Learn how to make smarter decisions on inventory, offers, and ad spend backed by financial clarity, not guesswork.
Media Buyers & Marketers
Track more than ROAS. Understand how your campaigns impact actual profit and cash flow.
Ecommerce Managers & Growth Teams
Plan pricing, bundling, and forecasting with a clear view of margins and contribution.
Freelancers & Agencies
Connect your services to financial outcomes. Show clients how your work drives profit not just clicks.
Why Will This Course Transform Your Business?
Read & Interpret Financial Statements
Turn your Profit & Loss, Balance Sheet, and Cash Flow statements into actionable insights—so you make smarter decisions that increase revenue and protect profits.
Fix Cash Flow Gaps
Stop running out of money. Learn forecasting tools and a custom cash calendar that keep your business financially secure and prepared for growth.
Optimize Marketing ROI
Spend smarter, not more. Apply CAC, CLTV, ROAS, and MER to predict profits, cut wasted ad spend, and maximize every marketing dollar.
Track Business Performance Easily
Monitor margins, ad spend, and growth at a glance. Build a financial dashboard that shows exactly what’s working and what’s holding you back.
Connect Marketing to Profit
Confidently link every marketing decision to real revenue. Get weekly live classes, direct feedback, and a community of eCommerce founders, so your strategies consistently drive growth.
Meet Your Instructor
A sneak peek into your instructor's expertise.
Wael Samir
Strategic Growth & Financial Clarity for DTC Brands
With over a decade of hands-on experience in performance marketing and eCommerce strategy, Wael has helped 40+ brands across the US, Europe, and the GCC scale smarter not just bigger.
He's worked with DTC startups, agencies, and growth teams to bridge the gap between media performance, business operations, and financial outcomes. His approach is simple: remove the guesswork, build systems, and let the numbers lead.
Now, he's bringing that same mindset to this course so you can make decisions with confidence, not confusion.
Choose Your Plan
Get the tools you need, at the price you deserve.
Package 1
The Core Access
Everything you need to build financial clarity into your eCommerce business
10,000 EGP
Saturdays and Tuesdays at 7:00 PM
Access to 2 Sessions Recordings Throughout the Course
Downloadable worksheets, templates & tools
Certificate of completion
Lifetime updates to course materials
Lifetime updates to course materials
Package 2
The Elite Access
Unlock every tool, framework, and live session you need
20,000 EGP
Saturdays and Tuesdays at 7:00 PM
Access to All Sessions Recordings for 3 Months
Downloadable worksheets, templates & tools
Certificate of completion
Lifetime updates to course materials
Priority Q&A support during live sessions
Package 3
Double Seat Package
This package includes 2 tickets and reserves 2 seats in the course for those who prefer the essentials.
18,000 EGP
Saturdays and Tuesdays at 7:00 PM
Access to 2 Sessions Recordings Throughout the Course
Downloadable worksheets, templates & tools
Certificate of completion
Lifetime updates to course materials
Priority Q&A support during live sessions
Your Real-World Application
Lifetime Updates:
Enjoy lifetime access to course materials, including all future updates and enhancements.
Exclusive Community:
Join an active community sharing insights and updates regularly.
Career Advancement:
Gain the skills to unlock better roles and increase your earning potential.
Elite Networking:
Interact with C-level executives and learn from top industry leaders.
Frequently Asked Questions
A comprehensive collection of commonly asked questions.