Financials For Ecommerce Course

Financials for Ecommerce

Master Your Numbers. Scale Smarter.

A 4-week live course designed for DTC founders, marketers, and operators who want to connect financial clarity with business performance no accounting background required.

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Starting date: 19 July 2025

(Recorded & Live Sessions)

from

reviews

Enroll Today

Starting date: 19 July 2025

(Recorded & Live Sessions)

from

reviews

Enroll Today

Starting date: 19 July 2025

(Recorded & Live Sessions)

from

reviews

Why This Course Matters?

Understand your key financial statements and how your ad spend, COGS, and returns flow through them

Spot and fix cash flow gaps using forecasting tools and a custom cash calendar

Use CAC, CLTV, ROAS, and MER to project profit and make smarter marketing decisions

Build a financial dashboard that gives you full control over margins, spend, and scaling

Optimized Businesses

Hours of Training

Years of Experience

Industries Served

Led growth strategy & execution across 40+ eCommerce brands in the US, EU, and GCC.

Trusted by performance teams, revenue leaders, and agencies to turn numbers into clear, profitable action.

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from

reviews

Enroll Today

from

reviews

Enroll Today

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COURSE MODULES

Financial Literacy for eCommerce

Understand how your store’s numbers flow into financial statements.
Learn the real meaning of revenue, net revenue, COGS, and margins.
Spot where ad spend, tech costs, and discounts show up in your reports.
Calculate your break-even point with real product data.

Financial Literacy for eCommerce

Understand how your store’s numbers flow into financial statements.
Learn the real meaning of revenue, net revenue, COGS, and margins.
Spot where ad spend, tech costs, and discounts show up in your reports.
Calculate your break-even point with real product data.

Financial Literacy for eCommerce

Understand how your store’s numbers flow into financial statements.
Learn the real meaning of revenue, net revenue, COGS, and margins.
Spot where ad spend, tech costs, and discounts show up in your reports.
Calculate your break-even point with real product data.

Fixing the Cash Flow Problem

Use CAC, CLTV, ROAS, and MER to forecast profitability.
Learn how discounts and bundling affect the bottom line.
Build full-funnel campaign forecasts using custom templates.
Study a real case of a brand scaling from $10k to $100k/month.

Fixing the Cash Flow Problem

Use CAC, CLTV, ROAS, and MER to forecast profitability.
Learn how discounts and bundling affect the bottom line.
Build full-funnel campaign forecasts using custom templates.
Study a real case of a brand scaling from $10k to $100k/month.

Fixing the Cash Flow Problem

Use CAC, CLTV, ROAS, and MER to forecast profitability.
Learn how discounts and bundling affect the bottom line.
Build full-funnel campaign forecasts using custom templates.
Study a real case of a brand scaling from $10k to $100k/month.

From Metrics to Financial Projections

Understand the eCommerce cash cycle and why growth can hurt cash.
Plan media budgets around cash availability.
Learn how COD, delayed payments, and supplier timelines affect working capital.
Build a cash flow calendar using provided templates.

From Metrics to Financial Projections

Understand the eCommerce cash cycle and why growth can hurt cash.
Plan media budgets around cash availability.
Learn how COD, delayed payments, and supplier timelines affect working capital.
Build a cash flow calendar using provided templates.

From Metrics to Financial Projections

Understand the eCommerce cash cycle and why growth can hurt cash.
Plan media budgets around cash availability.
Learn how COD, delayed payments, and supplier timelines affect working capital.
Build a cash flow calendar using provided templates.

Building Your Financial System

Set up dashboards to track CAC, LTV, margins, and profit.
Learn tools like QuickBooks, Airtable, and Shopify integrations.
Align finance with marketing & ops to support smarter scaling.
Draft your own eCommerce CFO dashboard with our plug-and-play templates.

Building Your Financial System

Set up dashboards to track CAC, LTV, margins, and profit.
Learn tools like QuickBooks, Airtable, and Shopify integrations.
Align finance with marketing & ops to support smarter scaling.
Draft your own eCommerce CFO dashboard with our plug-and-play templates.

Building Your Financial System

Set up dashboards to track CAC, LTV, margins, and profit.
Learn tools like QuickBooks, Airtable, and Shopify integrations.
Align finance with marketing & ops to support smarter scaling.
Draft your own eCommerce CFO dashboard with our plug-and-play templates.

Enroll Today

Who is this course for?

DTC Founders & Operators

Running a brand on Shopify or similar? Learn how to make smarter decisions on inventory, offers, and ad spend backed by financial clarity, not guesswork.

DTC Founders & Operators

Running a brand on Shopify or similar? Learn how to make smarter decisions on inventory, offers, and ad spend backed by financial clarity, not guesswork.

DTC Founders & Operators

Running a brand on Shopify or similar? Learn how to make smarter decisions on inventory, offers, and ad spend backed by financial clarity, not guesswork.

Media Buyers & Marketers

Track more than ROAS. Understand how your campaigns impact actual profit and cash flow.

Media Buyers & Marketers

Track more than ROAS. Understand how your campaigns impact actual profit and cash flow.

Media Buyers & Marketers

Track more than ROAS. Understand how your campaigns impact actual profit and cash flow.

Ecommerce Managers & Growth Teams

Plan pricing, bundling, and forecasting with a clear view of margins and contribution.

Ecommerce Managers & Growth Teams

Plan pricing, bundling, and forecasting with a clear view of margins and contribution.

Ecommerce Managers & Growth Teams

Plan pricing, bundling, and forecasting with a clear view of margins and contribution.

Freelancers & Agencies

Connect your services to financial outcomes. Show clients how your work drives profit not just clicks.

Freelancers & Agencies

Connect your services to financial outcomes. Show clients how your work drives profit not just clicks.

Freelancers & Agencies

Connect your services to financial outcomes. Show clients how your work drives profit not just clicks.

Why This Course Is Different?

Actionable, Not Academic

Built for real eCommerce brands. No fluff only strategies you can apply today.

Actionable, Not Academic

Built for real eCommerce brands. No fluff only strategies you can apply today.

Actionable, Not Academic

Built for real eCommerce brands. No fluff only strategies you can apply today.

Instructor With Field Experience

Led growth for 40+ DTC brands across the US, EU, and GCC. You're learning from someone who does the work, not just teaches it.

Instructor With Field Experience

Led growth for 40+ DTC brands across the US, EU, and GCC. You're learning from someone who does the work, not just teaches it.

Instructor With Field Experience

Led growth for 40+ DTC brands across the US, EU, and GCC. You're learning from someone who does the work, not just teaches it.

No Finance Background Needed

We break down every concept simply. You'll learn to “read the numbers” without being an accountant.

No Finance Background Needed

We break down every concept simply. You'll learn to “read the numbers” without being an accountant.

No Finance Background Needed

We break down every concept simply. You'll learn to “read the numbers” without being an accountant.

Hands-On, Real-World Learning

Work on live exercises, forecast with real templates, and apply everything to your actual business.

Hands-On, Real-World Learning

Work on live exercises, forecast with real templates, and apply everything to your actual business.

Hands-On, Real-World Learning

Work on live exercises, forecast with real templates, and apply everything to your actual business.

Live Sessions & Q&A Access

Join weekly live classes, get direct feedback, and connect with others building eCommerce brands like you.

Live Sessions & Q&A Access

Join weekly live classes, get direct feedback, and connect with others building eCommerce brands like you.

Live Sessions & Q&A Access

Join weekly live classes, get direct feedback, and connect with others building eCommerce brands like you.

One-Year Access + Downloadables

Access all recordings, templates, and tools for a full year so you can revisit whenever needed.

One-Year Access + Downloadables

Access all recordings, templates, and tools for a full year so you can revisit whenever needed.

One-Year Access + Downloadables

Access all recordings, templates, and tools for a full year so you can revisit whenever needed.

COURSE INSTRUCTOR

Meet Your Instructor

A sneak peek into your instructor's expertise.

Wael Samir

Strategic Growth & Financial Clarity for DTC Brands

With over a decade of hands-on experience in performance marketing and eCommerce strategy, Wael has helped 40+ brands across the US, Europe, and the GCC scale smarter not just bigger.

He's worked with DTC startups, agencies, and growth teams to bridge the gap between media performance, business operations, and financial outcomes. His approach is simple: remove the guesswork, build systems, and let the numbers lead.

Now, he's bringing that same mindset to this course so you can make decisions with confidence, not confusion.

ENROLL TODAY

Choose Your Plan

Get the tools you need, at the price you deserve.

Package 1:

Core Access

Everything you need to build financial clarity into your eCommerce business

8000 EGP

Access to 16+ hours of live sessions

One-year access to all recordings

Downloadable worksheets, templates & tools

Certificate of completion

1:1 feedback on your marketing & financial setup

Lifetime updates to course materials

Priority Q&A support during live sessions

Enroll Today

Package 2:

Add-On Package

All Standard features, plus:

10,000 EGP

Access to 16+ hours of live sessions

One-year access to all recordings

Downloadable worksheets, templates & tools

Certificate of completion

1:1 feedback on your marketing & financial setup

Lifetime updates to course materials

Priority Q&A support during live sessions

Enroll Today

Package 2:

Add-On Package

All Standard features, plus:

10,000 EGP

Access to 16+ hours of live sessions

One-year access to all recordings

Downloadable worksheets, templates & tools

Certificate of completion

1:1 feedback on your marketing & financial setup

Lifetime updates to course materials

Priority Q&A support during live sessions

Enroll Today

Your Real-World Application

Lifetime Updates:

Enjoy lifetime access to course materials, including all future updates and enhancements.

Exclusive Community:

Join an active community of founders, marketers, and operators sharing insights, challenges, and wins.

Career Advancement:

Learn the financial skills top eCommerce brands are hiring for and position yourself for higher-impact roles or smarter leadership.

Elite Networking:

Engage with like-minded professionals and connect with C-level operators, agency leads, and strategic advisors in live sessions.

Enroll Today