Financials For Ecommerce Course

Enroll Today

limited seats available

Financials for Ecommerce

Turn Your Numbers Into Profitable Action

A 4-week live course designed for DTC founders, marketers, and operators who want to connect financial clarity with business performance no accounting background required.

Enroll Today

Starting date: 10 Jan. 2026

(Recorded & Live Sessions)

from

reviews

Enroll Today

Starting date: 10 Jan. 2026

(Recorded & Live Sessions)

from

reviews

Enroll Today

Starting date: 10 Jan. 2026

(Recorded & Live Sessions)

from

reviews

Financials for
Ecommerce

Financials for Ecommerce

Starts in

34days
:
9hours
:
5minutes
:
27seconds

34days
:
9hours
:
5minutes
:
27seconds

Enroll Now

Limited seats available

Why This Course Matters?

Understand your key financial statements and how your ad spend, COGS, and returns flow through them

Spot and fix cash flow gaps using forecasting tools and a custom cash calendar

Use CAC, CLTV, ROAS, and MER to project profit and make smarter marketing decisions

Build a financial dashboard that gives you full control over margins, spend, and scaling

20+ Ready-Made Templates to Master Your E-Commerce Finances

Ready Templates

Hours of Training

Years of Experience

Industries Served

Led growth strategy & execution across 40+ eCommerce brands in the US, EU, and GCC.

Trusted by performance teams, revenue leaders, and agencies to turn numbers into clear, profitable action.

COURSE MODULES

Financial Literacy for eCommerce

Understand how your store’s numbers flow into financial statements.
Learn the real meaning of revenue, net revenue, COGS, and margins.
Spot where ad spend, tech costs, and discounts show up in your reports.
Calculate your break-even point with real product data.

Financial Literacy for eCommerce

Understand how your store’s numbers flow into financial statements.
Learn the real meaning of revenue, net revenue, COGS, and margins.
Spot where ad spend, tech costs, and discounts show up in your reports.
Calculate your break-even point with real product data.

Financial Literacy for eCommerce

Understand how your store’s numbers flow into financial statements.
Learn the real meaning of revenue, net revenue, COGS, and margins.
Spot where ad spend, tech costs, and discounts show up in your reports.
Calculate your break-even point with real product data.

Fixing the Cash Flow Problem

Use CAC, CLTV, ROAS, and MER to forecast profitability.
Learn how discounts and bundling affect the bottom line.
Build full-funnel campaign forecasts using custom templates.
Study a real case of a brand scaling from $10k to $100k/month.

Fixing the Cash Flow Problem

Use CAC, CLTV, ROAS, and MER to forecast profitability.
Learn how discounts and bundling affect the bottom line.
Build full-funnel campaign forecasts using custom templates.
Study a real case of a brand scaling from $10k to $100k/month.

Fixing the Cash Flow Problem

Use CAC, CLTV, ROAS, and MER to forecast profitability.
Learn how discounts and bundling affect the bottom line.
Build full-funnel campaign forecasts using custom templates.
Study a real case of a brand scaling from $10k to $100k/month.

From Metrics to Financial Projections

Understand the eCommerce cash cycle and why growth can hurt cash.
Plan media budgets around cash availability.
Learn how COD, delayed payments, and supplier timelines affect working capital.
Build a cash flow calendar using provided templates.

From Metrics to Financial Projections

Understand the eCommerce cash cycle and why growth can hurt cash.
Plan media budgets around cash availability.
Learn how COD, delayed payments, and supplier timelines affect working capital.
Build a cash flow calendar using provided templates.

From Metrics to Financial Projections

Understand the eCommerce cash cycle and why growth can hurt cash.
Plan media budgets around cash availability.
Learn how COD, delayed payments, and supplier timelines affect working capital.
Build a cash flow calendar using provided templates.

Building Your Financial System

Set up dashboards to track CAC, LTV, margins, and profit.
Learn tools like QuickBooks, Airtable, and Shopify integrations.
Align finance with marketing & ops to support smarter scaling.
Draft your own eCommerce CFO dashboard with our plug-and-play templates.

Building Your Financial System

Set up dashboards to track CAC, LTV, margins, and profit.
Learn tools like QuickBooks, Airtable, and Shopify integrations.
Align finance with marketing & ops to support smarter scaling.
Draft your own eCommerce CFO dashboard with our plug-and-play templates.

Building Your Financial System

Set up dashboards to track CAC, LTV, margins, and profit.
Learn tools like QuickBooks, Airtable, and Shopify integrations.
Align finance with marketing & ops to support smarter scaling.
Draft your own eCommerce CFO dashboard with our plug-and-play templates.

Who is this course for?

DTC Founders & Operators

Running a brand on Shopify or similar? Learn how to make smarter decisions on inventory, offers, and ad spend backed by financial clarity, not guesswork.

DTC Founders & Operators

Running a brand on Shopify or similar? Learn how to make smarter decisions on inventory, offers, and ad spend backed by financial clarity, not guesswork.

DTC Founders & Operators

Running a brand on Shopify or similar? Learn how to make smarter decisions on inventory, offers, and ad spend backed by financial clarity, not guesswork.

Media Buyers & Marketers

Track more than ROAS. Understand how your campaigns impact actual profit and cash flow.

Media Buyers & Marketers

Track more than ROAS. Understand how your campaigns impact actual profit and cash flow.

Media Buyers & Marketers

Track more than ROAS. Understand how your campaigns impact actual profit and cash flow.

Ecommerce Managers & Growth Teams

Plan pricing, bundling, and forecasting with a clear view of margins and contribution.

Ecommerce Managers & Growth Teams

Plan pricing, bundling, and forecasting with a clear view of margins and contribution.

Ecommerce Managers & Growth Teams

Plan pricing, bundling, and forecasting with a clear view of margins and contribution.

Freelancers & Agencies

Connect your services to financial outcomes. Show clients how your work drives profit not just clicks.

Freelancers & Agencies

Connect your services to financial outcomes. Show clients how your work drives profit not just clicks.

Freelancers & Agencies

Connect your services to financial outcomes. Show clients how your work drives profit not just clicks.

Why Will This Course Transform Your Business?

Read & Interpret Financial Statements

Turn your Profit & Loss, Balance Sheet, and Cash Flow statements into actionable insights—so you make smarter decisions that increase revenue and protect profits.

Read & Interpret Financial Statements

Turn your Profit & Loss, Balance Sheet, and Cash Flow statements into actionable insights—so you make smarter decisions that increase revenue and protect profits.

Read & Interpret Financial Statements

Turn your Profit & Loss, Balance Sheet, and Cash Flow statements into actionable insights—so you make smarter decisions that increase revenue and protect profits.

Fix Cash Flow Gaps

Stop running out of money. Learn forecasting tools and a custom cash calendar that keep your business financially secure and prepared for growth.

Fix Cash Flow Gaps

Stop running out of money. Learn forecasting tools and a custom cash calendar that keep your business financially secure and prepared for growth.

Fix Cash Flow Gaps

Stop running out of money. Learn forecasting tools and a custom cash calendar that keep your business financially secure and prepared for growth.

Optimize Marketing ROI

Spend smarter, not more. Apply CAC, CLTV, ROAS, and MER to predict profits, cut wasted ad spend, and maximize every marketing dollar.

Optimize Marketing ROI

Spend smarter, not more. Apply CAC, CLTV, ROAS, and MER to predict profits, cut wasted ad spend, and maximize every marketing dollar.

Optimize Marketing ROI

Spend smarter, not more. Apply CAC, CLTV, ROAS, and MER to predict profits, cut wasted ad spend, and maximize every marketing dollar.

Track Business Performance Easily

Monitor margins, ad spend, and growth at a glance. Build a financial dashboard that shows exactly what’s working and what’s holding you back.

Track Business Performance Easily

Monitor margins, ad spend, and growth at a glance. Build a financial dashboard that shows exactly what’s working and what’s holding you back.

Track Business Performance Easily

Monitor margins, ad spend, and growth at a glance. Build a financial dashboard that shows exactly what’s working and what’s holding you back.

Connect Marketing to Profit

Confidently link every marketing decision to real revenue. Get weekly live classes, direct feedback, and a community of eCommerce founders, so your strategies consistently drive growth.

Connect Marketing to Profit

Confidently link every marketing decision to real revenue. Get weekly live classes, direct feedback, and a community of eCommerce founders, so your strategies consistently drive growth.

Connect Marketing to Profit

Confidently link every marketing decision to real revenue. Get weekly live classes, direct feedback, and a community of eCommerce founders, so your strategies consistently drive growth.

COURSE INSTRUCTOR

Meet Your Instructor

A sneak peek into your instructor's expertise.

Wael Samir

Strategic Growth & Financial Clarity for DTC Brands

With over a decade of hands-on experience in performance marketing and eCommerce strategy, Wael has helped 40+ brands across the US, Europe, and the GCC scale smarter not just bigger.

He's worked with DTC startups, agencies, and growth teams to bridge the gap between media performance, business operations, and financial outcomes. His approach is simple: remove the guesswork, build systems, and let the numbers lead.

Now, he's bringing that same mindset to this course so you can make decisions with confidence, not confusion.

ENROLL TODAY

Choose Your Plan

Get the tools you need, at the price you deserve.

Package 1:

The Core Access

Everything you need to build financial clarity into your eCommerce business

10,000 EGP

Enroll Today

Saturdays and Tuesdays at 7:00 PM

Access to 2 Sessions Recordings Throughout the Course

Downloadable worksheets, templates & tools

Certificate of completion

Lifetime updates to course materials

Priority Q&A support during live sessions

Package 2:

The Elite Access

Unlock every tool, framework, and live session you need

Get Two Tickets and get All Standard features, plus:

20,000 EGP

Enroll Today

Saturdays and Tuesdays at 7:00 PM

Access to All Sessions Recordings for 3 Months

Downloadable worksheets, templates & tools

Certificate of completion

Lifetime updates to course materials

Priority Q&A support during live sessions

1:1 Session with the Trainer

Package 3:

Double Seat Package

This package includes 2 tickets and reserves 2 seats in the course for those who prefer the essentials.

18,000 EGP

Enroll Today

Saturdays and Tuesdays at 7:00 PM

Access to 2 Sessions Recordings Throughout the Course

Downloadable worksheets, templates & tools

Certificate of completion

Lifetime updates to course materials

Priority Q&A support during live sessions

Your Real-World Application

Lifetime Updates:

Enjoy lifetime access to course materials, including all future updates and enhancements.

Exclusive Community:

Join an active community of founders, marketers, and operators sharing insights, challenges, and wins.

Career Advancement:

Learn the financial skills top eCommerce brands are hiring for and position yourself for higher-impact roles or smarter leadership.

Elite Networking:

Engage with like-minded professionals and connect with C-level operators, agency leads, and strategic advisors in live sessions.