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What You’ll Learn?
Analyze markets, segments, and competitors using structured frameworks
Build segmentation, targeting, and positioning strategies
Craft clear value propositions and brand logic
Design data-informed marketing mix & channel strategies
Make budget decisions using ROI principles
Convert data into strategic recommendations
Communicate strategic plans to leadership clearly
Align with sales, product, and operations
Ready to Think Like a Strategic Marketer?
Introduction to Strategic Marketing Thinking
Strategy vs tactics. The marketer’s evolving role.
Deliverable: Reflection sheet.
Market Orientation & Insight-Driven Decisions
How insights drive strategic choices.
Deliverable: Analysis worksheet.
Segmentation, Targeting & Positioning
Building STP with MENA examples.
Deliverable: STP grid.
Brand Strategy & Value Proposition Design
Crafting clear, relevant brand promises.
Deliverable: Value prop canvas.
Strategic Marketing Mix & Channel Strategy
Translating strategy into 4Ps/7Ps decisions.
Deliverable: Channel strategy summary.
Budgeting & ROI
Investment logic + ROI simulations.
Deliverable: ROI template.
Data, Analytics & Decision Support
Using analytics to support strategy.
Deliverable: Dashboard sketch.
Operations & Cross-Functional Alignment
Turning strategy into execution.
Deliverable: Execution scorecard.
Capstone Presentations
Full strategic plan + peer review.
Who is this course for?
Marketing Managers
learn how to make decisions that drive real business impact using data, insight, and regional MENA case studies.
Brand Managers
Master the art of aligning brand initiatives with measurable outcomes, backed by logic, insight, and practical MENA examples.
Digital Leads
Learn to justify digital decisions with data and insights, step up your regional campaigns, and think like a Head of Marketing.
Product Marketers
Understand how to craft product strategies that influence the market using MENA-focused cases and data-driven decisions.
Senior Specialists Moving Into Strategic Roles
Transition from specialist to leader by mastering decision-making, data-backed insights, and strategic thinking for real MENA markets.
Why This Course Is Different?
100% Strategy
Built around real MENA cases
Instructor is a SaaS operator with P&L experience
Discussion-based learning
Practical templates you’ll reuse for years
Meet Your Instructor
A sneak peek into your instructor's expertise.
Mohamed Elsherif
Strategic Marketing Consultant
Strategic Marketing Consultant, SaaS Operator, Founder of AMIN. 15+ years in marketing, data, and SaaS across MENA.
Led multi-functional teams
Scaled from 2 to 100+ employees
Generated $1.6M revenue
Operated marketing, product, CX, and P&L functions
Known for: Clear explanations, practical frameworks, direct, honest feedback, and a deep understanding of the region.
Choose Your Plan
Get the tools you need, at the price you deserve.
Package 1
The Core Access
This is for learners who want the essentials and prefer self-paced learning.
8,000 EGP
Access To All Recordings
All templates, worksheets & tools
Lifetime access to updates
Completion certificate
Access to all live Q&A + mentoring sessions
Personalized feedback on your Strategy
Early access to future courses or add-ons
Package 2
The Premium Package
For those who want full support, feedback, and live interaction.
12,000 EGP
Access To All Recordings
All templates, worksheets & tools
Lifetime access to updates
Completion certificate
Access to all live Q&A + mentoring sessions
Personalized feedback on your Strategy
Early access to future courses or add-ons
1:1 Session with the Trainer
Package 3
Double Seat Package
This package includes 2 tickets and reserves 2 seats in the course for those who prefer the essentials.
14,000 EGP
16,000 EGP
Access To All Recordings
All templates, worksheets & tools
Lifetime access to updates
Completion certificate
Access to all live Q&A + mentoring sessions
Personalized feedback on your Strategy
Early access to future courses or add-ons
Your Real-World Application
Lifetime Updates:
Enjoy lifetime access to course materials, including all future updates and enhancements.
Exclusive Community:
Join an active community sharing insights and updates regularly.
Career Advancement:
Gain the skills to unlock better roles and increase your earning potential.
Elite Networking:
Interact with C-level executives and learn from top industry leaders.
Frequently Asked Questions
A comprehensive collection of commonly asked questions.