Here’s what most business owners are quietly dealing with:
The reports look impressive but explain nothing
You can’t tell if the problem is the agency or the market
You’re in the room but not in control
You’ve wondered if you should switch agencies but you can’t be sure
You feel like the least informed person in the conversation about your own business
from
0+
0+
reviews
The Agency Audit Workshop
The Agency Performance Audit workshop by Hive Analytics Academy was built for one type of person: the business owner who is paying for performance marketing and needs to know — for certain — whether they’re getting it.
Who This Is For
Mid-size business owners
Who are spending on performance marketing and need to know if it’s actually delivering — not just what the agency says it’s delivering.
Decision-makers and marketing managers
Who sit in agency reviews but leave the room less confident than when they walked in. You want to ask better questions and get real answers.
Decision-makers and marketing managers
Who sit in agency reviews but leave the room less confident than when they walked in. You want to ask better questions and get real answers.
The Workshop will give you
Day 1
Live Interaction
Date:
Duration:
4 hrs
Strategy & Insight
Foundations and Performance Evaluation
Understand performance marketing from a business owner’s perspective — without technical jargon or agency fluff
Learn the difference between vanity metrics and metrics that actually impact business growth
Understand what healthy Meta & Google ad accounts should look like
Learn how to read agency reports critically instead of taking numbers at face value
Identify reporting red flags, misleading metrics, and weak performance framing
Build Your Agency Audit Checklist
Build a practical agency audit checklist you can use every month
Learn what to review, what to question, and what should immediately raise concern
Understand how to evaluate account management, testing activity, and optimization quality
Day 2
Live Interaction
Date:
Duration:
4 hrs
Execution & Systems
Run a Smarter Monthly Agency Review
Build a structured monthly agency review process with clear evaluation criteria
Learn how to use scorecards and performance frameworks to assess agency work objectively
Identify operational, creative, and communication red flags early
Learn how to lead more productive agency meetings with the right questions
Turn Insights Into Better Decisions
Understand how to evaluate creative performance, testing processes, and content output quality
Learn when to push back on agency decisions and when campaigns simply need more time
Understand when restructuring the relationship makes sense versus when it’s time to move on
Leave with a practical decision-making framework for managing agency relationships with more confidence and clarity
DURATION:
2 Full Days (Live, Intensive)
FORMAT:
In-person
TAKE HOME:
Agency audit checklist, monthly review scorecard, performance evaluation framework, agency red flag guide, decision-making action plan template
CERTIFICATE:
Hive Analytics Academy Certificate of Completion
What You’ll Walk Away With
After 2 Days, Your Agency Relationship Operates Differently
Scorecards, templates, frameworks, and reference documents to apply directly to your business
A practical framework to evaluate any marketing agency or freelancer objectively
An agency audit checklist covering what to review, question, and flag every month
Better understanding of media buying performance, testing activity, and optimization quality
The ability to read and audit performance reports with more confidence and clarity
A decision-making framework for knowing when to push back, restructure the relationship, or move on
Taught By Someone Who Has Sat on Both Sides of the Table
A sneak peek into your instructor's expertise.
Mohey El Shamy
Hive Analytics Commercial Director
Mohey has spent 15+ years inside performance marketing agencies — auditing accounts, building reporting systems, and training teams across MENA. He knows exactly how agency reports are constructed, what gets hidden, what gets highlighted, and what business owners almost never think to ask. This workshop is built on that knowledge — translated into a practical system any business owner can use. (Add A Brief About The Instructor)
0+
0+
Accounts Audited
0+
0+
Years in Performance Marketing
0+
0+
Business Owners Trained
Business owners from these companies have worked with Mohey
Ready to Take Back Control of Your Agency Relationship?
Seats are limited to keep the workshop hands-on and focused. The next cohort opens [Date]. Don’t be the business owner who keeps wondering if their agency is delivering — and never finds out.
Full 2-day live workshop
Agency audit checklist
Monthly review scorecard
Performance evaluation framework
Agency red flag guide
Decision-making action plan template
30-day access to workshop recording
Hive Analytics Academy certificate
Community access
Frequently Asked Questions
A comprehensive collection of commonly asked questions.
Do I need a marketing background to attend?
No. This workshop is built for business owners, not marketers. You don’t need to know how campaigns are built — only how to evaluate if they’re actually working.
I already have an agency. Is this still relevant?
Yes — even more so. You’ll learn how to audit performance, run better review conversations, and make smarter decisions about your agency relationship.
What if I’m about to hire a new agency?
Perfect timing. Learn what to ask before signing, what to expect from reporting, and how to set up accountability from day one.
Will I leave with something I can actually use?
Yes. You’ll leave with practical tools including an audit checklist, review scorecard, and decision framework you can apply immediately.
Can we attend as a team?
Absolutely. It’s often more effective when decision-makers attend together. Teams can also access a Business Team Package with custom pricing.
What if I can’t attend live?
You’ll get 30-day recording access. But we recommend attending live to get the most value from the hands-on audit exercises.
I’ve done workshops before and left with nothing actionable. Why is this different?
Because every session ends with a deliverable. You’re not learning theory — you’re building a working agency audit system.
Is there support after the workshop?
Yes. You’ll get access to the Hive community where Mohey is active. Business Team Package members also receive a 1:1 review session and priority support.